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Leaving its skull and roses stamp on snowboards and more -- L.A. Times

After closely guarding their music and logos for decades, the surviving members of the Grateful Dead are significantly increasing their merchandising and licensing deals. The pioneering jam band's music has appeared in at least four movies since April, and over the last several months, the number of licensees has increased 20%, including new deals with Burton snowboards, Dregs skateboards and Wines That Rock.

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